Wednesday, September 07, 2005

LiveMark .. Inter B School Marketing Case Study competition

LiveMark is a Inter B School Marketing Case Study competition, conducted by Brandwagon, marketing club at IIFT, where cases involving current "hot" concerns in the industry are analysed thread bare. Ground work for conducting this seminar entails lot of interaction with the companys concerned, designing the cases etc.
Present Status
Case confirmation from Arvind Brands - Flying Machine

Target Cases
ITC - Sunfeast Pasta
Reva - Electrical Car
HLL - Kwality Walls
GSK
Mc Donalds
Career Launcher
Coke
Barista

We welcome people for giving inputs for making this event a success.

Future Plan of Action
1. Developement of website for LiveMark
2. Getting the final Cases
3. Informing corporates and B school about this event

LiveMark team

Brandwagon Coordinators
Nitin Kochhar - 9811661872
Vaibhav Chadha - 9891015619
Manveet Singh Hora - 9811756781

Volunteers
Deepak Venugopal
Pushpanjali
Rahul Biswas

For any clarification, contact any of us.

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