Wednesday, October 26, 2005

Macromarketing to Micromarketing

Marketing strategy plays a crucial boundary-spanning role between an organization and its customers. This research seeks to examine the fast emerging concept of “Micromarketing” and its effects in the way products and services are sold in the market. The study will look at the reasons of the shift observed from mass marketing to micromarketing and the way forward.

Reach me if you wish to know more about the study at


Blogger Melanie Alamo said...

Google Base works around the lack of a Semantic Web
O'Reilly Emerging Telephony Conference January 24-26 2006, San Francisco, CA Most developer blogs will probably be mentioning Google Base today.
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